The design is already printed on the runner: there is no counting, you simply stitch over the printed colours. The print washes out, so once the piece has been laundered only the embroidery remains. The border is inwoven and hemmed, so no finishing is needed when the stitching is done.
Besides cross stitch, a little running stitch and back stitch are used for outlines and details, explained in the instructions. A hoop, moved along as you work, makes stitching easier. A seaside motif that suits a long table or a sideboard, and a nice gift for a holiday home. The frame and props in the photo are not part of the product.